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Change your Life

360 Campaign Design

THE BRIEF

Democratize, educate, and reassure future clients about the benefits of Electrical Muscle Stimulation. Communicate on this innovative workout suitable for anyone, no matter their age, shape or goals.

THE ASK

SKILLS

Create a full 360 identity to reintroduce Ironbodyfit to the US market. Adapt the communication to new targets and adjust brand identity to fit the market.

Marketing
Art Direction
Graphic Design
Content Creation
Video Editing

Close-up of a woman with athletic gear, wearing Bluetooth earbuds, with text overlay 'Change Your Life' and 'IRONBODYFIT'.

Print & Textile

I decided to go with very simple visuals and bring this communication back to the basics to make it accessible to everyone. The use of the EMS suits, machines and our different personas encourages people to directly assimilate the practice of EMS to Iron Bodyfit.

To make this campaign more powerful, I decided to use the company’s very own clients in order to truly reflect the values and the experience of a 25-minute EMS workout.

Six diverse individuals wearing EMS training suits, posing confidently. Text overlays say "Change your life in just 25 minutes" with the website IRONBODYFIT.US.
Advertisement for IRONBODYFIT showing a woman with curly hair in workout gear, smiling, with the text 'Change Your Life in Just 25 Minutes' and the website IRONBODYFIT.US, located in a shopping mall near an escalator and potted plant.

Digital

Blurred man walking past a fitness poster on a wall promoting Iron Body Fit, with the text 'In 2023, Change Your Life with Iron Bodyfit' and gym equipment depicted.
Tri-fold promotional brochure for IronBodyFit EMS training showing a woman in black workout attire with devices on her arm and shoulder, text highlighting benefits like changing your life in 25 minutes a week, and a section with detailed information about EMS training, benefits, and accessibility.
Fitness promotional flyer with diverse people in workout gear smiling, promoting Ironbodyfit with the slogan 'Changez votre vie' and contact information at the bottom.
Two reusable shopping bags, one red with white stripes and one black with gray stripes, are placed on a white surface.
Person wearing a black sweatshirt carrying a large red and white tote bag over their shoulder.

Digital

Laptop and smartphone displaying a website for a fitness and lifestyle change service with the text "Changez votre vie" and a call-to-action button.

The important aspect of every campaign is the user’s journey. We needed to make this campaign recognizable from the subway signs to maybe educate people on their way to work, to internet ads, to the website leading to a potential booking, all the way to when the client walks through one of Iron BodyFit’s 150 studios worldwide.

Facebook page of Iron BodyFit US featuring a banner with a woman in workout gear and the text 'Change Your Life' and 'Iron BodyFit'.
Two smartphones displaying Instagram profiles, with the left showing a fitness influencer's post featuring a woman in workout attire and the right showing a fitness gym's profile with images of workout equipment, trainers, and promotional content.
A collage of nine images promoting Ironbodyfit fitness program, featuring diverse people in workout gear, with slogans like 'Free trial session, what are you waiting for?', 'First results in 5 weeks', 'Boost your well-being', 'Change your life in just 25 minutes', and 'Sculpt and tone your body'.
An elderly woman with short gray hair and glasses smiling while showing her arm.
A woman with blonde hair and blue eyes looking confidently to the side. She is wearing a black workout top and has a fitness tracker on her wrist. Text on the image reads 'IRONBODYFIT' and 'CHANGE YOUR LIFE'.

Times Square Billboard video