THE ASK

Blue and pink decorated cake with white letters spelling 'ites', a pink beaded purse with a gold chain strap and the same 'ites' logo, four instant photos showing women posing at a party, all on a purple surface.
Silver beaded necklace with a pendant featuring the number 25 in pink beads.

Establish a vibrant brand identity & content that celebrates the girly, playful, and customizable aspect of the brand.

THE NEED

Create Brand Identity
Increase Brand Visibility
Increase Reach and Web Traffic

SKILLS

Graphic & Content Art Direction
Graphic Design
Marketing & Strategy

A textured handbag with the name 'Amore' written in cursive on the front.
Text graphic reading "Island to Eastside" with small decorative stars and additional text at the bottom that says "Made for you by" with arrows and upward pointing arrows between words
A glittery pink purse with the name 'Taylor' written on it, attached to a gold chain handle.
A woman sitting inside a taxi, wearing a shiny silver dress, is eating a slice of pizza from a pizza box she is holding, with a big smile on her face.
A hand holding a pizza box with a slice of pizza inside. The pizza has cheese, pepperoni, and sausage toppings. The person is wearing sparkly silver and pink clothing and pink high-heeled shoes. There are colorful, beaded purses on the person's lap.
Person holding a smartphone displaying an Instagram profile with pink-themed posts, placed on a white keyboard.
Pink glittery purse with the name 'Maxia' embroidered in white cursive letters.
A woman wearing a pink fringe dress holding a silver bag with pink embroidered text that reads 'manifest that sh*t' and has hanging beads at the bottom.
A woman with long brown hair, smiling and holding a pink bag that says 'Positive Vibes' and a blue water bottle, standing next to an open yellow taxi at night in an urban setting.
A woman in a black dress with colorful embellishments and high heels holding an umbrella stands next to a yellow NYC taxi on a wet street at night.
A collage of images featuring pink and silver accessories, including bags with phrases like "goal digger" and "positive vibes," decorated items, a woman in a shiny silver dress holding a pink bag, a woman wearing a pink "ites" shirt, pink and silver ornaments, and furry decorative items.
Three bright pink baseball caps with white embroidered text on a dark surface.
A woman revealing a bright pink top with the word 'ites' and a sparkle behind the letter 't', while wearing a white shirt unbuttoned over it.
A business card for 'Island to East Side' with pink and white text, featuring a pink-fringed bag with
A woman in a shiny silver dress and pink high heels stands on a city crosswalk at sunset, holding a pink textured clutch bag while preparing to enter a yellow taxi.
A person holding a box of pizza, with pink and sparkly bags and pink high heel shoes visible in the scene.
Silver chain necklace with a lobster clasp resting on a white geometric surface.
Close-up of a colorful game board with pink and blue dots, and a pink game piece labeled 'it' in the center.
Open laptop with a colorful website featuring hanging bags and neon decorations, displaying the text 'MADE BY ITES for you'.
A white beaded purse with a pink number 6 embroidered on the front, hanging from a chain strap.
A mobile phone screen displaying an online shopping webpage for a fringed pouch with the words 'social media addict' on it, showing a discounted price of $99, marked down from $148, with a pink label indicating 33% off.
Compilation of three website screenshots for a fashion accessory store, featuring colorful handbags and bags with positive messages, and a shop display of wallets with names.
A website homepage for Island Eastside features a lavender background with a textured clutch purse and matching keychain, both with pink embroidery that reads 'Cabrisa.' The page displays the brand's slogan 'Made by Lites for you' and a 'Shop the Collection' button.
Online store webpage for 'Island Eastside' displaying a product called 'Fringe Half Moon', priced at $228.00, with options to select color and add to shopping bag. The webpage has a bright pink header with navigation links.
A collage of different webpage screenshots for an online store called 'Island Eastside,' featuring pink, purple, and pastel-colored designs, with product images such as handbags, jewelry, and accessories.
Color chart with labels for various colors and their RGB values, including warm pink, hot pink, lake blue, navy, sand, and tropical coral.