L'Oreal Paris Women of Worth logo in black and white.

THE ASK

Craft an immersive event design for L'Oréal's "Women of Worth," blending elegance and interactivity to showcase the honorees' impactful journeys with visual flair and emotional resonance.

THE IDEA

Strokes of Purpose was a concept aimed to honor women as masterpieces, spotlighting the significance of their achievements as priceless and profound works of art.

SKILLS

Graphic Design
Experiential Design

Elegant event venue with round tables decorated with purple and yellow floral centerpieces, set with plates, napkins, and glasses, and a long banquet table with a floral runner. The stage features flowers and a large screen displaying the 'L'Oréal Paris' logo, with purple lighting and hanging modern chandelier fixtures.
A decorative glass mirror with white text promoting L'Oréal Paris Women of Worth and the hashtag #WORTHIT, surrounded by purple and white flowers, inside a warmly lit room.
Mirror with floral arrangement of purple, white, and pink flowers and a sign that reads "L'Oreal Paris Women of Worth"
A formal dining table decorated with a large floral centerpiece featuring purple, pink, and white flowers, with neatly arranged plates, silverware, wine glasses, a menu, and candle holders.
Round table set for a formal event with white tablecloth, purple napkins, silverware, and paper menus. A floral centerpiece with pink, purple, and white flowers is at the center, accompanied by small candles and a QR code stand.
A table with a large bouquet of pink, purple, and white flowers in a white vase, a framed menu for an event, a lit candle in a glass holder, and a stack of paper napkins.
Decorative display for L'Oreal Women of Worth event with a green hedge background, two floral arrangements in white vases, an ornate picture frame with event info, and a table with the phrase 'Because You're Worth It' on its surface.
A young woman with dark hair and a calm expression, resting her chin on her hand, inside a pink oval-shaped mirror with a decorative border.
A woman with short, styled hair smiling in a purple oval frame, wearing a black shirt and a necklace with a blue pendant.
A woman with natural curly hair, smiling, wearing a light blue shirt and jewelry, looking at the camera. The image has a pink decorative frame with a white background.
Portrait of a woman with long dark hair, smiling, wearing a blue sleeveless top, inside a purple oval frame.

L’ORÉAL x C.K. REED

L'Oréal enlisted CK Reed to add her distinctive illustrations to Women of Worth's 2023 event photos, aiming to enhance the brand’s values and feminity of our guests.