THE BRIEF
Rare Beauty launched its first-ever fragrance, Rare Eau de Parfum, with an immersive brand experience designed to bring the spirit of the product to life. The event invited guests to discover the scent through curated spaces, layered sensory storytelling, and bold brand touchpoints.
THE ASK
Gradient was tasked with translating Rare Beauty’s visual identity into a full-scale experiential design. From large-scale environmental graphics, directional signage, and projection moments, to custom menus, photobooth templates, and packaging displays, the design work created a cohesive and elevated guest journey.
SKILLS
Graphic Design, Experience Design, Digital Design, Large Print Production
CUSTOM CHANDELIER
A bespoke chandelier made from suspended replicas of the Rare Beauty Eau de Parfum bottle, glowing overhead to reflect the fragrance’s warmth and elegance.
RARE FREQUENCIES
RENDER TO REALITY
GIFTING
Designed and produced a striking wheatpaste wall installation. Featuring layered visuals of Selena Gomez and the fragrance, the piece brought an urban, editorial edge to the event space while amplifying the campaign’s bold identity.
Ensured the artwork was prepared in large-format, high-resolution files at the proper DPI, avoiding any downsampling to maintain the sharpest possible quality.
PHOTOBOOTH
Creation of a full suite of graphic assets, from the illuminated fragrance panels that anchored the photo booth experience to the branded photostrips guests received as takeaways. These visuals helped create an immersive, cohesive brand moment that translated seamlessly from live experience to keepsake.
LAYERING LOUNGE
The Layering Lounge offered guests a dedicated space to explore four fragrance balms designed to be mixed and paired with the Rare perfume. In this intimate bar-inspired setting, visitors could test, layer, and discover their favorite combinations before filling out personalized cards to select the balm they would take home.
