Safely

App Design

The current health context pushed us to re-organize our daily life in all its aspects. The French Minister of Health & Prevention was in need of a tool that would encourage people to start taking the public transportation again and reassure them after Covid-19.

THE BRIEF

THE ASK

SKILLS

Create a full 360 identity to reintroduce Ironbodyfit to the US market. Adapt the communication to new targets and adjust brand identity to fit the market.

Marketing
Art Direction
Graphic Design
Content Creation
Video Editing

LOGO

A smartphone displaying a transit schedule app with bus and train times, stop locations, and navigation icons at the bottom.
Logo of the French Ministry of Health and Prevention with a flag and the motto 'Liberté, Égalité, Fraternité'
Smartphone with a blue abstract background and the word 'safely' in red text on the screen, against a black and lavender two-tone background.

The logo represents the movement of going from a point A to a to a point B in a very round way to emphasize on comfort, warmth and smoothness. Inspired by a lock, it also gives a sentiment of safety to have users feel like they are riding safely and protected. The “e” acts as a person on its journey.

The word 'safety' written in large blue letters with the letter 'e' repeated above and below in lighter shades.

COLORIMETRY

Color palette and image editing interface featuring three color swatches: blue, light blue, and red, with their RGB values, alongside a digital cityscape photo overlaid with blue filter and a color gradient slider at the bottom.

The palette is a contemporary take at France’s national colors blue, white and red. It offers a distinct balance between hot and cold and a reassuring, governmental control of the app. Images are treated with hues of blues with a slight grain to bring a more authentic effect.

The word "safety" written three times in different colors and styles, with the top one in bold blue with an outline, the middle one in light purple with a shadow effect, and the bottom one in solid red.
A person holding a smartphone with a map app open, showing a route and icons for a bus, shopping cart, and population density, on a blue background.

Get There. Safely.

Three smartphones displaying a map-based ride-hailing app called 'safly' with navigation routes and various icons.
Overlapping pink and light red circles on a white background
Three overlapping pink and red circles on a white background.
Multiple smartphones displaying a safety app interface with blue, white, and red color themes, showing profile, schedules, and options for emergency and safety features.
Smartphone displaying a user profile on a mobile app, with options for personal information, official documents, traffic info, and settings, placed on a white surface with a black background.
A modern smartphone with a blue screen displaying the red word 'safely' standing on a white surface against a black background.
Blue badge with the white word "e2" inside a burst shape.

One App. Endless Possibilities.